Apolina was to established with the aim of providing clothing which would not depend on trends but could be kept and handed down to younger siblings and future generations. Setting out to create everyday pieces that are special enough to become woven into childhood memories.
Apolina takes reference from traditional crafts of many different cultures but the influences are re-imagined with a modern, casual approach and a distinctive natural-toned colour palette. The relaxed silhouettes are designed mindfully to ensure children are comfortable and able to play freely in our pieces as well as ensuring an increased wear-time. Each piece has been produced ethically and with great care in India.
With a focus on highlighting traditional Indian craftsmanship, Apolina works with a family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair wage, they are also treated as members of the extended family. Each item is unique due to the hand finishing of the garment. Styles are produced in limited numbers through 'small batch' production.